Specialising in graphic design and image-making, I enjoy using experimental, process-driven, and inventive approaches toward image design. Observing consistency and intellect in the works of designer Chris Ashworth, and artist Sam Winton, brought about a fundamental shift in design thinking for me within the past year – that is to say, refinement is king when it comes to abstraction and conceptual work. Originating from ideation and conceptualisation, I aim to infuse authenticity into my art by creating a distinctive aesthetic, sometimes allowing obscurity to become the prominent expression. Utilising both analogue and digital tools, I create work that often implies textural and organic forms within a design or composition. Regarding viewer engagement, I aim to inspire, guide, and promote elevated perceptions and appreciation for art and design with my work and efforts. My process can be best described as experimental visual inquiry, and then I strive for cohesion and balance in my artwork or finished designs, achieving this through the use of formal qualities and principles of design: colour (or non-use of colour), repetition, and texture.
