The theme for this collaboration was movement. Saoirse's own theme for her fashion looks was Irish Mythology and the Ogham language. In order to tie-in her theme, I created a custom Ogham type font to spell out Saoirse's name at the beginning of the video. I incorporated the mythology aspect with assets from her own tarot card artworks. The music begins at a slow pace, allowing for the concept stage to breathe. Once the music tempo begins to ramp up, I felt it matched the race and tension Saoirse was feeling in order to get her collection done in time for the end of year show.
